PURLS, or personalized URL Campaigns, are an ideal direct marketing solution by specifically targeting your customer and tracking response rates in real-time. This interactive direct mail campaign tool personalizes content for each customer.
A PURL is a unique web address that directs your recipients to a micro-webpage designed specifically for them. PURLS offer an excellent marketing opportunity to maximize the effectiveness of your direct mail campaigns by automatically tracking all responses from your mailing. These sites are designed to capture responses enabling you to gain valuable information about your recipients while simultaneously promoting your product/service. Whether you are directing your mail campaigns to consumers, B2B, donors or voters, the PURL message can convert more direct mail recipients into qualified prospects and lifetime customers and dramatically increase response rates.
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